Fidelity Bank Plc has disclosed that its customers base has grown in excess of 2 million since it commenced its on-going customer loyalty scheme, Get Alert in Million Promo’.
Mrs. Chijioke Ugochukwu, Executive Director, Shared Services, Fidelity Bank, disclosed this at the prize presentation ceremony to the lucky winners that emerged in the second draw of the promo.
She stated that the promo has proven to be one of the most successful in the series of promos the bank has conducted in the last nine years, saying that the bank hoped to open additional 500,000 new accounts by the time the promo comes to an end.
Six customers of the bank drawn from the six geographical zones went home with the sum of N8 million, while another 12 were rewarded with consolation prizes.
The prize presentation took place simultaneously across the six geographical zones in the country.
Ugochukwu said the bank decided to give out cash to help its customers cushion the effect of the economic recession.
“Fidelity Bank is committed to giving our customers better value; we don’t want to repeat an old theme. Savings is a culture which people develop over time. In more advanced countries, it is easier due the power of high par capita income, but in less developed economies like Nigeria, the regulator, which is the Central Bank of Nigeria, CBN, tries to promote the financial inclusion strategy and savings strategy, which the banking institutions are trying to key into. This promo is Fidelity Bank’s way of raising that awareness about the importance of savings in the life of every single person.
One of the customers, Mr. Nse Stephen Usen, an Engineering student in Yaba College of Technology, Lagos, who won N2 million, thanked the bank and said that it would help him to further his education.
He said that he prize money would help him to complete the financial requirement to study Architecture at the University of Arkansa, where he applied and has secured admission.