Lagardere Afcham workshop
The Passion and Unlimited Opportunities of African Football
Date: Monday, 12th February 2018 at 2: 00 – 5: 00 pm
Venue: 5F, Building D, Orient International Mansion, 85 LouShanGuan Road, ChangNing District, Shanghai
Event Description
Africa is the second largest continent in the world, with a population of over 1.1 billion, second to Asia and will grow up to over 2 billion in the next 30 years. In the past decade, the middle-class in Africa increased 60%, while 27 countries in this continent are already ranked as middle-income countries. This number will increase to 40 by 2025. Africa has become the perfect spot for market exploration and investments.
Football, the most fascinating sport in Africa, has attracted millions of fans across the continent, with their love for the sport deeply rooted since childhood, which makes football the best way to open the market in Africa.
Mr. Idriss Akki, will be giving a talk on the Development of Football in Africa – major events, football clubs, players and developing business in the African Market via football.
Keynote Speaker
Mr. Idriss Akki, President of Lagardère Sports’ football business in Africa. Since 1994, Mr. Idriss Akki has been responsible for the development of sponsorship and media rights for the Confederation of African Football (CAF) all over the world in Lagardère Sports. And he was named one of the most influential persons in African football by French Football magazine in 2015. Mr. Idriss Akki is recognized for the significant contribution he has made to maintaining Lagardère Sports’s leading position in African football and under his leadership, Lagardère Sports is committed to keeping its collaboration by working hand in hand with CAF for the promotion of African football around the world.