By Ludivick Kazoka
Vice-President, Ms Samia Suluhu Hassan, has officially unveiled the ‘Proudly Tanzanian’ campaign, with a promise that the government will support the ‘buy local’ campaign in order to facilitate the industrial transformation agenda.
Ms Hassan made the promise at a gala dinner of the 2016 Top 50 Tanzanian Brands Awards in Dar es Salaam on Friday evening, saying the government was contemplating on how best to support the campaign.
“We understand that the campaign requires financial resources. The government is considering how to support the campaign. We want it to succeed,” said the vice-president at the official launch of the campaign which also saw Top 50 Tanzanian Brands rewarded.
The campaign is jointly run by the Tanzania Private Sector Foundation (TPSF) and Tanzania Bureau of Standards (TBS). It aims at addressing issues of job creation, boosting local consumption and stimulating the Tanzanian economy through local investment in local products and services.
Ms Hassan, who was the guest of honour at the event, directed the industry and trade ministry to join hands with the private sector to ensure the campaign is successful. She noted that the campaign was an ideal platform to promote consumption of products made by local producers and manufacturers.